Chiqui Cartagena: The Public Policy Implications of Hispanic Marketing (Ep. 164)

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Chiqui Cartagena: The Public Policy Implications of Hispanic Marketing (Ep. 164)

Chiqui Cartagena joined Joe Miller to discuss the public policy implications of Hispanic marketing amidst an increased demand for Latino data.

Bio

Chiqui Cartagena (@ChiquiCartagena) is the author of Latino Boom II and most recently served as senior vice president of the Political & Advocacy Group at Univision Communications Inc., the leading media company serving Hispanic America. At Univision, she was responsible for increasing the understanding of the importance of Hispanic voter and the key political issues that affect them among key political constituents across the country.

In 2014, Ms. Cartagena was named one of Campaigns & Elections “50 Influencers”. In 2013, she was recognized with a Multiethnic TV Leadership Award from Broadcasting & Cable magazine and in 2012, Cartagena received the ADCOLOR® Legend Award in recognition of her tireless efforts in leading the conversation about the Hispanic market. In 2007, she was named the Hispanic Direct Marketing Professional of the Year by the Direct Marketing Association. And finally, she is the author of Latino Boom II, Catch the Biggest Wave Since the Baby Boom, her second book on the Hispanic market which was published in 2013.

Ms. Cartagena is a Hispanic media and marketing pioneer with 25 years of experience developing, launching, and leading some of America’s most successful Spanish-language consumer magazines, including People en Español and TV Guide en Español. She has also developed many integrated marketing programs for leading consumer brands to successfully reach the Latino community. Her career also includes senior roles as a broadcast journalist, having previously worked in the news divisions of Univision and Telemundo.

Ms. Cartagena, a graduate of the University of Miami, is a member of the Awards Committee for National Academy of Television Arts & Sciences and lives in New York City.

Resources

Latino Boom

Nielsen LatinX

The Next 100 Years: A Forecast for the 21st Century by George Friedman

News Roundup

Can Facebook overcome its woes with Zuckerberg and Sandberg still leading the company?

Facebook, which has lost about $100 billion in market value since March, can’t seem to right itself after a year of the Cambridge Analytica and election interference debacle. The UK Parliament got hold of senior level communications from a company in the U.S. called Six4Thirty which is suing Facebook. Six4Thirty, whose core business model was scanning Facebook data for bikini photos, obtained the communications in the discovery process in an attempt to establish that Facebook knew about the loophole it used to obtain Facebook’s users data, which was allegedly the same loophole that Cambridge Analytica used. Some of the communications are said to be from Mark Zuckerberg himself.

So normally, the communications would be shielded from disclosure as the matter is being litigated. But it just so happens that Damian Collins, the Chair of the Parliament’s Culture, Media and Sports select committee, caught wind of the fact that one of Six4Thirty’s founders was in London—bringing the company within the UK’s jurisdiction. So that enabled Collins to seize the documents by sending a Serjeant at Arms to the founder’s hotel room and requiring him to turn over the documents within 2 hours or face a fine or potential jail time.

So there’s that.

And as far as Facebook’s hiring of a lobbying firm that allegedly worked to play into anti-Semitism against George Soros, Facebook’s head of public policy Elliot Schrage announced in an internal memo that he was responsible for hiring the firm. However, he said that it was never his intention to play into anti-semitism. Facebook COO Cheryl Sandberg weighed in in a comment, saying that she was ultimately responsible. Schrage has been planning to leave the company for some time, and he will be replaced by former UK Deputy Prime Minister Nick Clegg.

Calls by some shareholders and others for Mark Zuckerberg and Cheryl Sandberg to step down from at least some of their responsibilities has fallen on deaf ears. As Zuckerberg said in a CBS Business Interview that, while he apologized for the company’s woes, said that stepping down or replacing Sandberg is “not the plan”.

Can Amazon be humbled by pushback from its workforce?

Amazon has huge, global aspirations. But will the company go as far as it needs to in order to resolve internal labor disputes? In the U.S., Amazon raised its minimum wage to $15 per hour but eliminated other perks, including employee benefits. But on Black Friday, thousands of European workers went on strike, demanding better pay and working conditions. All of this is happening amidst Amazon’s aggressive expansion efforts beyond ecommerce. For example, the company is bidding for 21st Century Fox’s 22 Regional Sports assets—including YES TV which broadcasts the New York Yankees. The Wall Street Journal also reports that Amazon is now the Number 3 digital advertising platform, behind just Google and Facebook, with ad sales growth projected to be at over 400% between 2017 and 2020, way ahead of second-place Tencent in China whose ad sales growth is projected to be at just under 200%.

Roger Stone crony Jerome Corsi says he won’t take FBI plea deal

Conspiracy theorist and Roger Stone ally Jermone Corsi told CNN that Robert Mueller offered him a plea deal on one count of perjury connected with statements Corsi made saying that he had no communication with WikiLeaks founder Julian Assange. Trump confidante Stone himself said that he’d never had direct communication with Assange either, saying that he got all of his info through a backchannel alleged to be New York radio personality Randy Credico, which Credico has denied.

Russian hacking is resurgence

American officials and security firms are reporting that Russian hacking efforts are on an uptick following the U.S. midterm elections. The hackers are apparently trying to test the waters with the new Congress coming in. But experts are concerned that we won’t know the full scale of the hackers’ capabilities until the 2020 presidential election.

Is China’s TikTok the next big video karaoke app?

Axios has a report on the growth of TikTok, which has seen impressive user growth over the last year. The platform is now up to 7.2 million monthly users. It’s now ranked in the Top 5 U.S. apps in both Google Play and  the iOS app store and its global monthly usage comes in around 130 million. So some are asking how big TikTok can become in the U.S.

NASA lands on Mars again

For the 8th time, NASA has landed on Mars. This time, the rover Insight will explore Mars’ interior, digging beneath the red planet’s surface to determine its origins. It’s expected to be a 2-year mission.

Trump ponders state-run TV network

Is President Trump considering establishing a state-run TV network? Some think he is and it follows the same playbook as most dictators.